Strong growth in the virtual worlds sector throughout 2011 saw total cumulative registered accounts reach 1,772m at the end of Q4 2011. This growth was driven by booming user bases from worlds such as Poptropica, Habbo, Moshi Monsters, Stardoll and Club Penguin.Encouragingly, whilst the top-tier larger worlds (with over 50m registered users) continue to attract users and leverage their brands, mid-tier worlds (10m to 50m registered users) such as Bin Weevils, Wizard 101, Minecraft, Meez and Fantage also posted positive increases.
Via www.kzero.co.uk
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While this figure is impressive it is undoubtedly inflated by two factors. Firstly, one account does not just equate to one person, as many virtual worlds either allow a person to have multiple accounts, or are are hacked by users to do so (by social engineering). Secondly, there will be inactive accounts as well as some worlds allow a person to create an account but NOT delete it, and other users create an account, don’t like what they see, but never bother to delete them.
Even so, if we reduce this to 1/2 or 1/4 of the above figure, it’s still impressive.