On Wednesday 29th August, the Australian Information Industry Association held an in-world forum entitled: "Are Virtual Worlds relevant to my Marketing Effort?". Moderated by yours truly, the panelists were: 1. Lise Robiani (Lisa Romano), Project Manager, Strategic Development, ABC Innovation – ABC 2. Gizzy Electricteeth (Kelly Yeoh), Virtual Worlds Engineer, IBM 3. … [Read more...] about AIIA forum discusses opportunities and threats for Australian Business
Business
Coldwell Banker Australia’s non-presence in Second Life
I came across a press release dated August 23rd from Coldwell Banker Australia, touting its win of an innovation award, partly for its Second Life presence. To quote from the press release: ======================================== COLDWELL BANKER’S USE OF ONLINE VIDEO AND ENTRANCE INTO SECOND LIFE® EARNS “MOST INNOVATIVE FRANCHISE” TITLE HOPE ISLAND,QLD. (August 23, 2007) – … [Read more...] about Coldwell Banker Australia’s non-presence in Second Life
Get your face into SL
Avatar Island is the home of the CyberExtruder, a fully automated process that merges your RL face with your SL one. The easiest way to explain the process is to reproduce the notecard you receive when you lay on the operating table: "Thank you for choosing the CyberExtruder face creation service for you avatar. This simple and fast process will automatically prepare your … [Read more...] about Get your face into SL
Stock Exchange churn continues
The near-farcical nature of the multiple stock exchanges in SL continues, with the delisting of a number of companies on the fledgling ISE (International Stock Exchange). A number of these delisted companies were refugees from the World Stock Exchange and they now state they'll list elsewhere. The obvious question is - why would anyone have confidence in any virtual world … [Read more...] about Stock Exchange churn continues
The Pond gets brief mention in Telstra financial results
I noticed that Telstra's Second Life presence, The Pond, got a brief mention in the end of financial year profit announcement from Telstra head, Sol Trujillo: “For the fourth successive half we have increased our retail broadband market share and absolute broadband revenue growth outweighed the fixed line decline for the first time. Innovations such as our Web 2.0 I-Pond … [Read more...] about The Pond gets brief mention in Telstra financial results