Virtual worlds in the media

1. CNET (USA) - Metaplace secures funding for its virtual world. "Metaplace, a company that plans on letting users build a virtual world and use social networking conventions to allow groups to enjoy them, announced today that it raised $6.7 million of funding in a round that was led by Charles River Ventures and Crescendo Ventures, as well as independent investors, Marc … [Read more...] about The Watch – virtual worlds in the news

1. The Industry Standard (Canada) - Virtual world advertising: A wasteful expense, or a bargain for marketers? "Are virtual worlds like Second Life and There.com about to feel a chill from advertisers? It depends who you talk with. This week, an article in the Wall Street Journal reported that marketers are cutting back on digital and "experimental" ad buys, including video … [Read more...] about The Watch – virtual worlds in the news

1. TMCnet (USA) - Diabetes UK: Second Life launch for diabetes campaign. "Diabetes UK has this week launched its Silent Assassin campaign' within the virtual 3-D world of Second Life. The charity launched both its headquarters and the campaign in the virtual world that boasts 15 million residents' to coincide with its biggest ever UK-wide campaign - created to raise awareness … [Read more...] about The Watch – virtual worlds in the news

1. Fox News (USA) - 'World of Warcraft' Gets Kids Interested in School. "t's not unusual for video game players to speak of a routine that involves ordering pizza, getting a sugar jolt, and then playing "World of Warcraft" for hours. But the person talking in this case is Constance Steinkuehler, an educational researcher who organized an afterschool group for boys to play, for … [Read more...] about The Watch – virtual worlds in the news

1. PC World (USA) - Real Life will Trump Second Life, Microsoft Says. "Microsoft's Craig Mundie has dismissed the potential of "synthetic virtual worlds" like Second Life, saying that the potential for immersive environments will be likely realized through 3D tools that capture and model the real world. Mundie and robot/Photosynth demoMundie, who oversees research and long-term … [Read more...] about The Watch – virtual worlds in the news