As you're probably aware, there's been a lot of interest over the past couple of years in 'gamification' - the application of gaming principles to work or any activity where the objective is greater participation. We reviewed one of the tomes dedicated to it last year - the arguments for the concept are appealing to say the least. That said, I was just as engaged with the … [Read more...] about Gamification of work: a pointed critique
business
Large businesses in Second Life: they still exist
One of the most frequent questions I'm asked (after "Is Second Life still around?"), is what large businesses are still actively involved in Second Life. I noticed this afternoon while reading my RSS feeds that Daniel Voyager has compiled a list of those at the big end of town still involved. They include Air France, Cisco Systems, Dell, IBM and Siemens (pictured). All … [Read more...] about Large businesses in Second Life: they still exist
Opportunity cost: not to be underestimated
Here's a true story: Like a lot of players, I have a Level 2 character in World of Warcraft that exists purely as a banking / auction house conduit (bank alt). I have another character that is leveling one of their professions and they needed a particular item sold for a measly one silver, 18 copper from one of the vendors right across from the auction house where my bank alt … [Read more...] about Opportunity cost: not to be underestimated
Virtual worlds and business: 2010 overview
A little over a year ago we created a short discussion paper on the potential impact of virtual worlds on business. Since that time literally hundreds of people have downloaded the paper, so we thought it was worth updating it. It remains a fairly succinct overview of the opportunities presented by virtual environments in the enterprise, as well as identifying some of the … [Read more...] about Virtual worlds and business: 2010 overview
Immersive environments and the enterprise: new report
Erica and Sam Driver from ThinkBalm have released a new report. Titled The Enterprise Immersive Software Decision-Making Guide, the focus is obviously virtual environments suitable for business applications. For those not aware of ThinkBalm, they have a growing stable of reports on the state of play in virtual worlds industry, particularly from a business perspective. Aside … [Read more...] about Immersive environments and the enterprise: new report