There's an ever-growing pile of books on virtual worlds available, ranging from tour guides to detailed ethnography. One publication that slipped under the radar for me at least (it was published in May 2008) is Companies and Virtual 3D Worlds - Analysis of Business Model at the Example of Second Life. Written by Stavros Pechlivanidis, a Managing Consultant and IT Specialist … [Read more...] about Companies and 3D Virtual Worlds: one detailed analysis
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Growth predicted in virtual events for enterprise
A survey released a couple of weeks back by virtual event solutions provider, ON24, shows again the momentum in virtual worlds for enterprise. ON24 surveyed ten thousand or so enterprise executives - no details are provided on the survey sample demographics or method. We've contacted ON24 to clarify that and will update this story with any response they provide. Update: ON24 … [Read more...] about Growth predicted in virtual events for enterprise
Forterra release paper on enterprise virtual worlds
Virtual world developer for enterprise and government, Forterra, have released a white paper titled Recipe for Success with Enterprise Virtual Worlds. Aside from an overview of the potential of virtual worlds in business, the cost comparisons may catch the eye of some enterprises looking at cost-cutting measures. Additionally, an interesting case study is provided on … [Read more...] about Forterra release paper on enterprise virtual worlds
Interview – Lee Hopkins, Business Communicator and PhD Student (Part 2)
Continuing on with our discussion (Part 1 can be found here), we discuss brand identity in virtual worlds, get deep into a discussion of virtual world PhD research and talk about governmental cluelessness. Lowell: One of the more controversial aspects of business in virtual worlds is brand identity. For regular virtual world users, the overt imposition of brand awareness … [Read more...] about Interview – Lee Hopkins, Business Communicator and PhD Student (Part 2)
Interview – Lee Hopkins, Business Communicator and PhD Student (Part 1)
Lee Hopkins is one of Australia's more high profile Second Life residents who makes a living talking and consulting on social media and business communication strategy. On top of that, Lee's immersed in completing a PhD with a virtual world focus, so I took the opportunity to nail Lee down for an interview. Lowell: Lee, you're best known for your consultancy work in regard … [Read more...] about Interview – Lee Hopkins, Business Communicator and PhD Student (Part 1)