Linden Lab have released their metrics up until September 2008, and in the Australian context there's been a slight drop in activity - 686,872.48 hours, which is nearly eight thousand hours less than last month. Across 10-15 thousand active users, that's not a big drop and Australia maintains the 11th spot worldwide. Overall: - user hours dropped from 34.8 million to 33.2 … [Read more...] about Australians in Second Life Update – small declines
Metrics
Australians in Second Life Update – murky growth
As we mentioned yesterday, the level of detail in metrics supplied by Linden Lab has declined significantly. The last time we were able to report actual numbers of active Australian Second Life users, there's been a bounce back to a little over twelve thousand. There's no longer a country breakdown for active avatars. Instead, there's 'active user hours' by country. For July … [Read more...] about Australians in Second Life Update – murky growth
Age demographics and virtual worlds
Metrics gurus Kzero have released a new breakdown of the age variances by type of virtual world frequented. There's no big surprises but the figures do further emphasise the power of the pre-teen and teen market for social virtual worlds. Thanks to Pavig Lok for the heads-up. … [Read more...] about Age demographics and virtual worlds
One billion in virtual worlds by 2017
That's the claim by Strategy Analytics, an international strategic and consulting services firm. Of course, registrations don't mean too much, it's the active users that do. That said, if ten percent of those billion end up active it's still a large market. Add to that the likelihood of greater activity by registration as usability improves and we're talking large numbers … [Read more...] about One billion in virtual worlds by 2017
K-Zero: more than 300 million registered for virtual worlds
K-Zero are a company that follow metrics in virtual worlds and last week they released their updated chart showing the number of registrations by platform over time. Note that gaming worlds like World of Warcraft (with more than ten million active users) aren't even part of the 300+ million, which just further illustrates the growing depth of the virtual world population. … [Read more...] about K-Zero: more than 300 million registered for virtual worlds