mycybertwin

Nic Mitham at Kzero has written a interesting piece on virtual worlds and the challenges they face in the current economic climate. He pays particular attention to 'pure-play' worlds, which are those that aren't linked to a real-world brand. Pure-play worlds don't have the relative security of a more widely known brand to leverage from and Kzero's view is that a foray into … [Read more...] about Recession and virtual worlds: go real-world