As reported yesterday, there's been some activity around the use of the 'SL' trademark, with Australian educator Jokay Wollongong receiving a takedown notice. I shot through a few questions to Linden Lab on the issue, and Pathfinder Linder has formally responded. So as promised, here's Linden Lab's full right of reply: Lowell: What was the impetus for LL tackling Jokay's Wiki … [Read more...] about Trademarking and educators: Linden Lab responds
trademark
Trademark protection gone mad: Linden Lab takes aim at educators
I've had the pleasure of having a chat to Jokay Wollongong in RL on one occasion, and hope to again in the future. I was more than aware of her work in Second Life prior to that catch-up, but only then did I realise her passion for the work she does. Sure, it's part of making a living but it's also a lot more than that - she is fundamentally driven by seeing the outcomes … [Read more...] about Trademark protection gone mad: Linden Lab takes aim at educators
The trademarking of an avatar
Late last year, Grossman Tucker Perreault & Pfleger announced that they had successfully registered as a trademark the multidimensional likeness of Aimee Weber, the Second Life avatar of New York content-creator and businesswoman Alyssa LaRoche. While GTP&P referred to it as a groundbreaking decision (it is -- groundbreaking is another word for 'first'), it is not … [Read more...] about The trademarking of an avatar
SLCN – trademark challenges
As this post by Benjamin Duranske alludes to, Linden lab have requested an extension of time to determine if they'll oppose SLCN registering their name as a trademark. The extension may lead to not much at all in that Linden Lab may decide not to challenge. We've discussed the trademark issue previously and the situation isn't getting any less vexed. We contact SLCN for … [Read more...] about SLCN – trademark challenges
Linden Lab further clarify trademark policy
We mentoned last week that Linden Lab had launched a brand centre designed to clarify what's acceptable use of trademarks like the Second Life logo. The response since has been forceful and arguably negative in the majority as the reality of needing to change domain names becomes apparent for some business people. Today, Linden Lab have further clarified their policy and … [Read more...] about Linden Lab further clarify trademark policy